Andrew Baxter interviewed by Ross Greenwood on the 2GB Money Show about the sponsorship issues for Australian cricketers Steve Smith and David Warner

Andrew Baxter interviewed by Ross Greenwood on the 2GB Money Show about the sponsorship issues for Australian cricketers Steve Smith and David Warner

Andrew was interviewed by Ross Greenwood on his 2GB Money Show about the sponsorship implications for Australian cricketers Steve Smith and David Warner following the ball tampering incident in the 3rd Test between Australia and South Africa.

Brand reputation drives customer choice in banking - can the Big Four Australian banks rebuild their reputations?

Brand reputation drives customer choice in banking - can the Big Four Australian banks rebuild their reputations?

Banks were originally businesses based on customer trust. Today that trust has diminished as they juggle their priorities between the customer, employees, community and shareholders. It's the focus on the latter that has diluted that sense of trust the most. But is there a way forward?

Chairman Publicis Communications ANZ Andrew Baxter to depart

Chairman Publicis Communications ANZ Andrew Baxter to depart

Loris Nold CEO Publicis Groupe APAC today announced that Chairman, Publicis Communication ANZ & CEO Publicis Worldwide ANZ Andrew Baxter will leave the agency at the end of March.

Baxter said that "after 25 years in the advertising business, I’ve decided to further my Board and Advisory career."

Nold said: "Under Baxter, Publicis Worldwide in Australia has achieved some major milestones, growing significantly and having record years in 2016 and 2017." 

You can't drive long term growth with short term marketing campaigns

You can't drive long term growth with short term marketing campaigns

Short-termism is one of the biggest traps CEOs and CMOs have fallen into in the digital age. It produces strategies that deliver results that satisfy the half-yearly reporting cycle rather than the long-term. The immediacy of digital activation campaigns has meant there’s an easy lever to pull for the many executives who have been under pressure to deliver in the short term.

Board changes at Australian Pork - Andrew Baxter appointed as new Specialist Director

Board changes at Australian Pork - Andrew Baxter appointed as new Specialist Director

Australian Pork Limited (APL) has announced the appointment of a new Specialist Director - Mr Andrew Baxter and the reappointment of Producer Directors, Dr Brian Luxford and Mr David Plant at its Annual General Meeting, Thursday 16 November 2017.

The APL Board has appointed Mr Baxter to fill the vacancy created by Specialist Director Mrs Kay Carey. Mrs Carey is retiring in accordance with the rotational requirements of the APL Constitution and was not seeking re-appointment.