The Australian Marketing Institute asked a number of senior marketing and communications leaders about their reflections on 2017, and their predictions for 2018

In recognition of his significant contribution to the marketing industry, Chair of Deakin Business School’s Advisory Board, Andrew Baxter, has been honoured with a prestigious award at the recent 2017 Awards for Marketing Excellence.

At a ceremony hosted by the Australian Marketing Institute, Andrew was presented with the Sir Charles McGrath Award which, since 1976, has recognised those who have made significant contributions through sound business practice, development of the marketing profession or wider industry achievements.

For almost 60 years, the Gold Coast brand has been about the sun and the surf and all that comes with it. Throw in meter maids, theme parks, high-rise apartments and resorts, and it’s a brand image that is easily recognised. Some will argue however, despite its success, that that is a very one-dimensional marketing strategy for the sixth-largest city in Australia, and that the over-reliance on tourism, and its related property and retail industries, is flawed as a long-term plan

Machine learning and robots are moving from providing invisible customer services like stacking shelves into providing front-line customer services. Sydney Business Insights' Sandra Peter talks to Andrew Baxter, the Chairman of Publicis Communications for Australia and New Zealand, about how cutting edge technologies in customer service are transforming marketing and what this means for the consumer.

The Australian Marketing Institute (AMI) has recognised Publicis Worldwide Australia & New Zealand CEO Andrew Baxter with one of its special accolades at this year’s annual awards event in Melbourne.

Andrew was presented with the Sir Charles McGrath award recognising Andrew’s significant career contribution to the marketing industry.