Chairman, CEO and Non-Executive Director
Andrew Baxter is Chairman of Publicis Communications Australia and New Zealand, one of the largest communication agency groups in the country. He is also CEO of Publicis Worldwide Australia, with businesses specialising in advertising, digital, PR, CRM, loyalty, activation, mobile communications, brand strategy, design and media. Furthermore, Andrew is a member of the Publicis Worldwide Global Management Board.
In addition, Andrew holds a number of prominent Board roles. He is Chair of Deakin Business School and the Lord Mayor’s Charitable Foundation, as well as The Song Room, which is a national not-for-profit organisation that brightens the futures of Australia’s most disadvantaged children with music and arts programs. Plus he sits on the Boards of the Sydney Symphony Orchestra and Australia Pork.
Since Andrew joined Publicis in 2014, it has grown significantly, with the Sydney office relaunched as Marcel, the integration of digital and CRM businesses, significant senior hires, a relaunch of Publicis Brisbane, highly awarded work for Tiger Beer, and major new business wins.
Prior to taking charge of Publicis Worldwide Australia, Andrew was CEO of Ogilvy Australia for three years. He led the group through its most successful period that saw the creation of some of Australia’s most visible brand communications campaigns including Rhonda & Ketut for AAMI and Share a Coke for Coca-Cola.
In his career, Andrew has worked with many of Australia’s largest companies and brands, as well as the NSW, Victorian, Queensland, Northern Territory and the New Zealand and Australian Federal Governments.
Andrew is also a keen writer on the big issues that are shaping the marketing communications industry and he is a regular business columnist for News Limited’s publication The Deal, which is incorporated within The Australian.
He is one of LinkedIn's Top 40 Australian influencers, recognised by Campaign magazine as one of the Top 5 Agency Leaders in Australia and New Zealand, and the winner of Australian Marketing Institute's Sir Charles McGrath Award for his significant contribution to the field of marketing.