Embracing the ever-evolving marketing world



Thought leader, marketer and board director, Andrew Baxter is the Senior Advisor at KPMG's entrepreneurial Customer, Brand & Marketing Advisory business, a Senior Advisor at BGH Capital, as well as the Adjunct Professor of Marketing at the University of Sydney, and a Non-Executive Director at Australian Pork and Sydney Symphony Orchestra. Prior to this he was the CEO of two of the country's largest communications agencies, Publicis, and Ogilvy, where he was a trusted counsel to many of Australia's most iconic brands.

Andrew has also held a number of significant Board and Chair roles at Deakin Business School, Lord Mayor's Charitable Foundation, Tjapukai, Catch Group, NBL, The Song Room, Melbourne Aces and the Communications Council.

Andrew regularly writes and speaks about the future of marketing, in a world where both consumers and technology are ever-evolving. He has been named as one of LinkedIn's Top 40 Australian influencers, recognised by Campaign magazine as one of the Top 5 Agency Leaders in Australia and New Zealand, and the winner of Australian Marketing Institute's Sir Charles McGrath Award for his significant contribution to the field of marketing.

Andrew is a Fellow of the Australian Marketing Institute, a Fellow of the Australian Institute of Company Directors, and holds a Bachelor of Business (Marketing) from Monash University

Board Roles

Andrew currently sits on a number of Boards. He is Chair of Tjapukai, as well as the Lord Mayor's Charitable Foundation, and is on the Boards of the Sydney Symphony Orchestra , Australian Pork and the NBL.



Andrew's interest in photography goes back to his childhood. Included here are some of his favourite unretouched shots. 

TV Hosting & Commentary

From 2001 to 2006 Andrew was an AFL commentator on the Fox Footy Channel, and for a season or two the Co-Host of the Sydney Swans' TV Show.


Andrew published his first book at the end of 2014, Embracing the ever-evolving marketing world. It answered the 20 most asked marketing questions by CEO's.


Andrew is a regular speaker at industry events and conferences, and is represented by Saxton Speakers Bureau.

Book Andrew here


Some of Andrew's favourite campaigns that he's been involved in over the last 25 years

News & Views


Andrew writes a monthly marketing column in The Australian, with over 60 articles published since early 2013. He has also written for Marketing Magazine and Smart Company. 

He's been interviewed in CMO Magazine, AICD Magazine, The Australian, Sydney Morning Herald, Australian Financial Review and AdNews, as well as on Channel 9, radio stations 2GB and the ABC, and a number of Podcast series. He is a regular speaker at major industry events, and has guest lectured at the University of Sydney, Monash University, University of Melbourne, and the AGSM.