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Embracing the ever-evolving marketing world

About

 

Thought leader, marketer and philanthropist, Andrew Baxter is Chairman of Publicis Communications in Australia, one of the country's largest communication agency groups. He is also CEO of Publicis Worldwide Australia and a member of the Publicis Worldwide Global Management Board.

Andrew has worked with many of Australia's most iconic brands over two decades at Publicis, Ogilvy and Y&R. And he's held a number of significant Board roles at The Song Room, Sydney Symphony Orchestra, Melbourne Aces, Lord Mayor's Charitable Foundation, Deakin Business School, Catch Group, Australian Pork and the Communications Council.

Andrew also regularly writes about the future of marketing, in a world where both consumers and technology are ever-evolving. He is one of LinkedIn's Top 40 Australian influencers, recognised by Campaign magazine as one of the Top 5 Agency Leaders in Australia and New Zealand, and the winner of Australian Marketing Institute's Sir Charles McGrath Award for his significant contribution to the field of marketing.

 

Board Roles

Andrew currently sits on a number of Boards. He is Chair of Deakin Business School, The Song Room, as well as the Lord Mayor's Charitable Foundation, and is on the Board of Directors of the Sydney Symphony Orchestra and Australian Pork.

Interests

Photography

Andrew's interest in photography goes back to his childhood. Included here are some of his favourite unretouched shots. 

TV Hosting & Commentary

From 2001 to 2006 Andrew was an AFL commentator on the Fox Footy Channel, and for a season or two the Co-Host of the Sydney Swans' TV Show.

Book

Andrew published his first book at the end of 2014, Embracing the ever-evolving marketing world. It answered the 20 most asked marketing questions by CEO's.

Campaigns

Some of Andrew's favourite campaigns that he's been involved in over the last 25 years

News & Views

 

Andrew writes a monthly marketing column in The Australian, with over 45 articles published since early 2013. He has also written for Marketing Magazine and Smart Company. 

He's been interviewed in CMO Magazine, The Australian, Sydney Morning Herald and AdNews, as well as on Channel 9, radio stations 2GB and the ABC, and a number of Podcast series. He is a regular speaker at major industry events, and has guest lectured at Sydney University, Monash University, Melbourne University and the AGSM.