‘Like an accountant’: Businesses urged to audit digital marketing

‘Like an accountant’: Businesses urged to audit digital marketing

Australian advertising veterans want small to medium businesses to do a regular health check on their digital marketing efforts to make sure they are getting a good return on investment and are not getting ripped off. The chief executive of independent media agency Slingshot, Simon Rutherford, and former Publicis and Ogilvy CEO, Andrew Baxter, want to help businesses who were forced to digitise in the early days of the COVID-19 pandemic navigate a complex marketing ecosystem.

Andrew Baxter is interviewed on the Club of United Business podcast, hosted by Daniel Hakim

Andrew Baxter is interviewed on the Club of United Business podcast, hosted by Daniel Hakim

Daniel catches up with Andrew Baxter, Founder of 24HR Business Plan. As the former CEO of two of the country's biggest communications agencies, Publicis and Ogilvy, Andrew was involved in iconic projects such as AAMI's 'Rhonda & Ketut' & Coca Cola's 'Share a Coke' campaign.

Daniel and Andrew speak about his extensive career in the marketing industry, the BTS of some of Australia's most famous ad campaigns and the lessons he took from his experience in starting his newest venture, 24HR Business Plan.

https://clubofunitedbusiness.libsyn.com/118-andrew-baxter-creating-iconic-advertisement

Andrew Baxter is interviewed on the What's Next Podcast

Andrew Baxter is interviewed on the What's Next Podcast

In this episode of The What's Next Podcast, Active International’s Karim Kanji speaks to Andrew Baxter, one of Linkedin’s Top 40 Influencers in Australia, who has dedicated his passion to helping companies unlock topline growth through sharp strategy and execution. In their conversation, they talk about consumer behavior changes during the pandemic, and how companies can adjust to future unforeseen circumstances.

A great business plan should live on the wall of your office - not filed away in a drawer somewhere

A great business plan should live on the wall of your office - not filed away in a drawer somewhere

“We set out to make business planning easier, more practical and more effective” – Andrew 'Billy' Baxter, Founder & Senior Advisor of 24 Hour Business Plan

Creating a three-year business plan can be a genuinely enjoyable and energising experience if you do it right. Yes, it involves a time commitment to work exclusively on the business rather than in it, but it shouldn't be a painfully drawn-out experience. I genuinely believe you can do it in 24 hours.

I know from experience you can create a clear and actionable growth strategy in four intensive 6-hour sessions when you bring the right team from an organisation together. And I've learned in my 30-year career it definitely helps to also have excellent facilitators – with everyone focused on sharpening the organisation’s growth ambitions into clear, concise action plans for Year 1.

Andrew Baxter is interviewed on the CMO Show podcast

Andrew Baxter is interviewed on the CMO Show podcast

Host Mark Jones is joined by Andrew Baxter for a reflection on where we are right now and how best to prepare for the year ahead. The pandemic has done more than just create uncertainty, it has impacted and changed how consumers behave. People are more likely to look and shop locally, connecting them with different communities.

In addition to this, here’s a lot on Andrew’s mind this year. This episode covers everything from trust and consumer behaviour, to Influencers, AI and Martech, data transparency through to the good old-fashioned power of creativity,

Find out which 12 marketing topics should be at the top of your mind in this episode of The CMO Show.