Group M Australia and New Zealand CEO, Mark Lollback, Publicis CEO Andrew Baxter, and M&C Saatchi CEO Jaimes Leggett have been revealed as the most influential industry leaders in a LinkedIn survey of Australia’s most viewed professional profiles.
The agency leaders are joined by Qantas CMO Stephanie Tully, NAB CMO Andrew Knott, and Lenovo Asia Pacific CMO Nick Reynolds.
LinkedIn charts the most viewed profiles annually, with LinkedIn Australia, New Zealand and SEA managing director, Clifford Rosenberg, saying the platform was seeing more and more senior executives building their profiles.
“When you look at it there is a solid mix of marketers and agency people now building their profiles,” he said.
Disappearing from this year’s most viewed list are Xero CMO, Andy Lark, and Amanda Rose, founder of The Business Woman Media & Western Sydney Women.
Along with Mark Lollback, R/GA managing director, Jon Holloway, has also returned to the most viewed list for the second year running.
Others to make the list include Sarah McLachlan, virtual chief marketing officer at Start Mesh, and Karen Ganschow, galvanising customer and digital marketing leader at AICC
Lollback said he worked hard to leverage his LinkedIn profile to help build his business.
“Building your professional brand is an effective and powerful way to communicate what you have to offer in your chosen field,” Lollback said.
“It’s something that works for professionals at all levels and all industries, it can open doors and begin conversations, and it may even take you in unexpected but pleasant directions.”
Rosenberg said that many senior executives were also using the platform to show of different elements of their lives.
“Each of them has their own special points of interest, from creative passions to their interest in the community,” Rosenberg said.
“You are now seeing global influencers doing this.”
Rosenberg said many executives were now using it as a publishing platform for their own views on issues that may not be directly related to their business and that people viewing profiles were seeking to find the human element with many executives.